Digital Marketing for Healthcare

Case study: IQ Skin Clinics

The brief

IQ Skin Clinics operates 3 high-end clinics in Athens. We were assigned the goal to consistently generate new customer leads and convert them to customers for one of there numerous therapies. To achieve this constant interest, we run for them Google Ads, including Search Ads, Display Ads and Performance Max Ads, Facebook Ads, and Native Programmatic Ads. Together with traditional web analytics we use phone tracking analytics to optimize and maximize results.

Results

94% Increase in customer leads through phone calls and website forms YoY
7000+ leads generated in 2023
52.97% Lower costs on Ad Budget YoY

Indicative Ads

About the Client

IQ – Intensive Quality Skin Clinics has global presence in London, and Athens. Their vision is to provide the most advanced and of the highest quality clinical, invasive and cosmetic dermatology services.

Their clinics are equipped with cutting-edge Lasers and energy-based medical devices for multiple applications and treatments. The scientific team consists of highly experienced, rigorously trained and certified medical and nursing personnel that ensure a safe, successful and satisfying outcome.

With 25 years of experience & expertise in Dermatology. IQ Skin Clinics has the largest range of LASER & Energy Based devices in Greece.

iqskinclinics.com

#medical #medicalmarketing #performancemarketing

What we offer

We manage all aspects of your Digital Marketing campaigns: Google, social and all paid ads to get you leads and customers

Exceptional Service

We care. 24-hour turnaround on most requests. Our team caps the number of clients we take in to give you the level of service you deserve.

Performance Marketing Specialization

We’re not an average do-it-all agency. We specialize in performance to get you the best results possible.

Social Ads Management

Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration

Analytics & Reporting

We use GA4, BigQuery and Google Looker Studio (Data Studio) to create real-time reports that make sense. We use Google Tag Manager to custom track everything. Call tracking set-up and integration.